When agencies get weird

One of the nice things about freelancing is that you get to see the different ways shops run. Some are very corporate, some are very not. Some have their shit together while others don’t. A couple years ago I encounterd a new dynamic: An agency that treats its employees as a captive audience.

I occassionally get emails from the agency because I think an address was set up for me and made to forward to my gmail account. Every once in a while, on of the partners, a ‘branding guru’, will send out something promoting his new book. Yesterday, one of the other partners sent out an email announcing his new agency – but it wasn’t a company-wide press release. It was written and designed like a spam email, treating all the recipents – even the ones who, you know, actually work for the guy – as strangers.

Very weird.